About this training
Facebook is still where many buyers, sellers and referral partners first check you out. In Facebook 101, Jon Storey shows real estate agents and mortgage lenders what people should learn within seconds of landing on their profile, and how to turn friends into a real pipeline.
Jon runs a live profile audit, pointing out the details that cost agents business: a missing location or phone number and inconsistent posting. He explains why each platform needs its own content uploaded natively, why your business page should be named after you, and where to place compliance details such as your license or NMLS number. He also covers a private client appreciation group, building a target list from new friends and friend requests, and sending birthday wishes early, which can open the door to a mailing address for a card. Finally, Jon makes the case for keeping your contacts in a spreadsheet you own rather than in a brokerage CRM or your email.