About this training
Social media is free advertising that works for you all week, but only if your profiles are set up to turn attention into conversations. In this overview, Jon Storey walks realtors through how to use Facebook, YouTube and Instagram together without wasting hours.
Jon explains why your last four to six posts decide what a new visitor thinks of you, and why links in Facebook posts and cross-sharing the same post between Facebook and Instagram hold your reach back. He covers the profile basics most agents miss: a clear intro and bio, a phone number people can find, and the same name and photo on every platform so you are easy to recognize. You will also hear why checking messages and friend requests every day matters, why to post when your audience is actually online, early in the morning for many markets, and which numbers to track each week: posts, stories, engagement and link clicks.